| 2008 | Victoria's Secret launches website in Spanish |
| 2008 | Bath & Body Works expands into Canada with 6 stores |
| 2008 | Victoria's Secret makes history with 30 second Valentine's Day Ad that aired during second half of Super Bowl XLII |
| 2008 | Victoria's Secret Pink launches its Exclusive Collegiate Co-branded Collection |
| 2008 | Victoria's Secret had its biggest bra launch with BioFit Uplift |
| 2007 | Completes the sale of the majority interest in the apparel brands, Express and Limited Stores |
| 2007 | Celebrates 25th anniversary as a NYSE listed company |
| 2007 | Increases share repurchase program to $1 billion. |
| 2007 | Acquires La Senza Corporation, a leading Canadian and international intimate apparel retailer based in Canada. |
| 2006 | Collective value for share repurchase programs over last ten years reaches approximately $6.3 billion. |
| 2006 | Announces additional $100 million share repurchase in July. |
| 2006 | Completes 4.7 million share repurchase valued at over $113 million. |
| 2005 | Completes 17 million share repurchase program valued at $390 million. |
| 2005 | Increases annual dividend 25% to $0.60 per share. |
| 2005 | Limited Brands announces reorganization into three business groups: lingerie, beauty and personal care, and apparel. |
| 2004 | Limited Brands completes sale of its remaining interest in Galyan's Trading Company. |
| 2004 | Limited Brands issues a $500 million special dividend ($1.23 per share). |
| 2004 | Limited Brands completes share repurchases that collectively exceed $3 billion. |
| 2004 | Increases annual dividend 20% to $0.48 per share. |
| 2003 | Limited Brands completes sale of its remaining interest in Alliance Data Systems. |
| 2003 | Limited Brands named the world's most admired specialty retailer by FORTUNE magazine in its annual compilation of outstanding companies in the world. |
| 2002 | Limited Brands announces definitive agreement to sell Lerner New York/New York & Company. The terms include $78.5 million cash at closing, a $75 million subordinated note, and warrants for 15% of the common equity of the new company. |
| 2002 | The Limited, Inc. changes its name to Limited Brands to further emphasize the Company's commitment to building a family of the world's best fashion brands. |
| 2002 | Aura Science, a new prestige beauty brand resulting from the Intimate Beauty Corp./Shiseido joint venture, opens its first concept store at Easton Town Center in Columbus, Ohio. |
| 2002 | The Limited, Inc. and Intimate Brands, Inc. recombine into The Limited, Inc. |
| 2001 | The Limited, Inc. announces the integration of Structure into Express as a dual gender brand for both men and women. |
| 2001 | Limited Brands completes sale of Lane Bryant. |
| 2000 | Intimate Beauty Corporation and Shiseido Co., Ltd. form joint venture to develop, market and sell new lines of prestige beauty products for sale in free-standing stores. |
| 1999 | The White Barn Candle Co. is launched by raising an old-fashioned barn in New York City's Bryant Park. |
| 1999 | The Limited, Inc. completes spin-off of Limited Too and sells majority of interest in Galyan's. |
| 1998 | Victoria's Secret launches e-commerce site VictoriasSecret.com, profitable since day one. |
| 1998 | The Limited, Inc. completes split-off of Abercrombie & Fitch. |
| 1998 | 50 Bath & Body Works Home stores are converted to The White Barn Candle Co. stores to begin a home fragrance brand test. |
| 1998 | Intimate Beauty Corporation, is created to develop and build a portfolio of distinct beauty businesses. Victoria's Secret Beauty is the first brand in its portfolio. |
| 1995 | Initial Public Offering of Intimate Brands, Inc. establishes it as a fully independent company. |
| 1990 | Bath & Body Works opens first store in Boston. |
| 1990 | First Structure store is opened. Two years later it becomes its own division. |
| 1988 | Limited Too, fashion for girls, is unveiled in Limited Stores. |
| 1988 | 25 Abercrombie & Fitch stores and one catalogue are acquired for $46 million. |
| 1987 | Express Men's brand is sold in 16 Express stores. Two years later it is renamed Structure. |
| 1985 | 798 Lerner stores are acquired for $297 million. |
| 1985 | One Henri Bendel store is acquired for $10 million. |
| 1982 | Victoria's Secret store and catalogue are purchased for $1 million. |
| 1982 | Lane Bryant is purchased and consists of 207 stores and a mail order division, Brylane. Lane Bryant was sold to Charming Shoppes for $335 million in July 2001. |
| 1982 | The Limited, Inc. is listed as LTD on the New York Stock Exchange. |
| 1980 | First Limited Express opens in Chicago. Two years later, Express becomes the first separate division of Limited Brands. |
| 1977 | The Limited moves into its Morse Road headquarters in Columbus, Ohio. |
| 1969 | The Limited's first public stock offering is issued over-the-counter. 47,600 shares are offered at $7.25 per share. |
| 1963 | The Limited opens its first store in Kingsdale Mall in Columbus, Ohio. |
