Limited Brands is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders.
Founded in 1963 in Columbus, Ohio, Limited Brands has evolved from an apparel-based specialty retailer to a $9 billion company focused on lingerie, beauty and personal care that makes customers feel sexy, sophisticated and forever young. Limited Brands' portfolio of businesses includes Victoria's Secret, Victoria's Secret Pink, Bath & Body Works, C.O. Bigelow, White Barn Candle Co., La Senza and Henri Bendel. The company continues to drive growth domestically through new sub-brands and products, and is expanding internationally. Today, the company's products are available in over 3,000 specialty stores nationwide, through the Victoria's Secret Catalogue and online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com. Through its La Senza brand, products are also available in Canada as well as approximately 40 other countries around the globe.

2007

  • Completed the sale of the majority interest in the apparel brands, Express and Limited Stores
  • Celebrated 25th anniversary as a NYSE listed company
  • Increased share repurchase program to $1 billion
  • Acquired La Senza Corporation, a leading Canadian and international intimate apparel retailer based in Canada

2006

  • Collective values for share repurchase programs over last ten years reached approximately $6.3 billion
  • Completed 4.7 million share repurchase valued at over $113 million
  • Announced additional $100 million share repurchase in July

2005

  • Completed 17 million share repurchase program valued at $390 million
  • Increased annual dividend 25% to $0.60 per share

2004

  • Increased annual dividend 20% to $0.48 per share
  • Share repurchases that collectively exceeded $3 billion
  • $500 million special dividend
  • Sale of remaining interest in Galyan's Trading Company

2003

  • Sales of remaining interest in Alliance Data Systems

2002

  • Recombination of Intimate Brands and The Limited, Inc. through a tender offer and subsequent short-form merger, making Intimate Brands a wholly-owned subsidiary of The Limited
  • The Limited, Inc. changes name to Limited Brands to further emphasize the Company's commitment to building a family of the world's best fashion brands
  • Sale of Lerner New York/New York & Company

2001

  • Sale of Lane Bryant
  • Integration of Structure into the Express brand as Express Men's.

2000

  • Two-for-one stock split
Limited Brands, through Victoria's Secret, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently operates 3,764 specialty stores. The Company's products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, and www.LeSenza.com.