Brands that Inspire, Empower and Indulge.
More than stores, more than products, Limited Brands is a family of brands. Our brands are world-renowned; they are household names — Victoria’s Secret, Victoria’s Secret PINK, Bath and Body Works, La Senza and Henri Bendel. Although we are primarily known for the lingerie, personal care and beauty products, apparel and accessories we sell, our power as brands extends much further.
Together and individually, these brands have come to represent an aspirational lifestyle — a way of life. Our brands help customers feel sexy, bold and powerful. They entice customers to pamper and indulge themselves, and to add a dash of fantasy and fun to their everyday lives. Our family of the world’s best fashion retail brands invites customers into a whole new world of beauty and style.